Every business owner needs writing. Whether it is a simple email, a Facebook or Twitter update, a blog post, or a newsletter, all business owners use writing to communicate with their customers and ultimately sell their products and services.
It’s not enough to simply have a website, write a blog or have a social media presence with mediocre content. As a business owner, you must ensure that everything written about your business is quality. It should be simple, concise, grammatically correct, and the right length and voice for the format for which it is being used.
If you are writing well, you are communicating well, which sells your business in the following ways:
Writing supports your “Inbound Marketing” efforts.
With the rise of social media, blogging, and virtual networking, customers read your information and can easily click to your website to learn more. When you are writing for your customers’ interests, they are drawn toward your business naturally via these outlets – a term coined as Inbound Marketing. Quality writing makes a positive impression on your customers and entices them to learn more about you.
Skillful writing establishes you as a professional.
Writing about topics that are related to your industry is a great way to be seen as an expert in your area. By offering engaging blog posts, written tips, or helpful suggestions, you can earn credibility with your customers and establish yourself as the successful professional they will look to when it is time to buy.
Writing describes how your customers will benefit from your products or services.
Good writing not only describes your business—it clearly explains how what you have to offer benefits your customer. Your customers don’t want to be told how great your product is. They want to know how your product is going help them solve a problem they have or make their lives easier. A product description is important, but the emphasis always needs to be on the benefit.
You create trust and a good rapport with your customer through writing.
Through written conversations on social media, comments on your blog, or emails with your customers, you can answer questions or further explain what your business has to offer. Developing these conversations adds an element of customer service that many people are looking for when making a purchasing decision.
Our customers know how to get the information they need. They research businesses online, they read blogs and comment on them, and they ask questions through social media. And all of these types of communications are based on writing! If you are keeping up with your business blog and writing well in all of your communications, you will sell your product, develop trust with your customers, and ensure future business sales.
No time to write? I’ve got you covered. This is where a talented copywriter or ghostwriter can be worth their weight in gold. (An excellent investment!) Visit my toolbox to see my list of recommended copywriters and where they can be found.