Learning how to increase online sales is a mix of art and science; your conversion funnel needs to both look good and run smooth. Running a WordPress website is the first stepping stone, but there are some other things to consider as well.
Business owners in the digital age need to have a strong, optimized website. With 70% of households using the Internet when shopping locally, it’s a process we can’t ignore.
Today, I’d like to take you through 3 sure-fire ways to help your business make more online sales. These optimization techniques will help you build a noteworthy WordPress website that showcases everything you business can offer.
1. Set a Clear, Primary Goal for Your Website
“If you don’t have a single focus for your site, it’s very difficult to achieve results.”
– Peep Laja
It’s always disheartening to see websites that aren’t expressing themselves clearly. A strong website is built on a singular primary goal. Examples include:
- Sign up for a website newsletter.
- Opt-In to receive a service quote.
- Purchase a product.
- Call your office or visit the store.
Now, as your website evolves, your goals may evolve too. Maybe you’ll want people to both purchase a product online and visit your store. However, I’d advise business owners to get their primary goal running like a well-oiled machine before adding a secondary goal to the mix.
2. Create an Enticing Opt-In Offer
An opt-in offer is a powerful opportunity to move visitors toward that goal you established. The idea is visitors will give you their email address in exchange for your offer. This bring value to you because you can now communicate with those visitors on a regular basis using email marketing. And that’s a really great way to increase online sales.
Some creative thinking will help you position the offer in a way that moves visitors down the funnel. Here are a few ideas to get you started:
- (Goal) Newsletter Signups: (Opt-In) A free eBook, course or other form of content.
- (Goal) Quote for Services: (Opt-In) Free Consultation/Advice/Call
- (Goal) Purchase a Product: (Opt-In) X% Off first online purchase
- (Goal) Visit Your Store: (Opt-In) Coupon for free gift when visiting your store
Don’t be afraid to get creative with your offers! Do a bit of research and see what your competitors are offering as an opt-in. Then, of course, think of interesting ways you can make an even better giveaway.
3. Stop Focusing on Yourself
As a business owner, it’s easy to get trapped by the idea that potential customers want to know about you. If that an element in their purchase process, it’s usually small and can be satisfied with things like testimonials, social proof and blogging.
Want to really know how to increase online sales? Make your website all about the customer.
- How can your About Me page actually help the customer?
- How can your testimonials clear up any doubts they may have?
- How can your blogging educate and answer questions?
This is one of the strongest tips when it comes to knowing how to increase online sales. You simply can’t go wrong with a customer-centric website, especially when it’s combined with the first six tips in this post.
Now You Know How to Increase Online Sales
These 3 techniques will serve as a strong foundation for any local business. By setting goals and positioning your content the right way, customers will trust you and your company.
If you want a way to increase website sales, this is how to do it.
And, if you’re still struggling with the basics of WordPress, that’s okay too. Contact me today and let’s chat about how I can get your business ready to take your website to the next level.