I’ll go ahead and say it.
Unreliable, unresponsive, and overpriced website developers and agencies are a serious problem in my industry.
Statements like this tend to make me enemies. But that’s okay with me. My goal as a consultant in website management and the WordPress platform isn’t to prop up my industry. It’s to help you maximize the value of your website—even if that means ruffling some feathers.
I provide website maintenance services and training to businesses all over the United States and I am often disappointed in the reputation of my industry. As a WordPress expert, I hear horror stories from prospects and clients. Lots of them. Mostly from business owners feeling held hostage by their website developer–who fell off the face of the earth.
Need reliable website maintenance services? Contact me for information and pricing.
With my subscription based website maintenance services, you get dedicated time on your website each month.
The truth about website maintenance services
As a business leader, you don’t have the time, resources, or knowledge base to devote to your own website management—or maybe you do, but you’d rather spend your resources directly on product development or relationship building or whatever it is that makes your company tick.
In addition to my work as a website manager, I am a WordPress trainer and advisor. I meet people all the time who decide to take back the reigns of their company website by learning WordPress. All too often, that decision is fueled by negative experiences with website developers.
Too many website management service agencies are thrilled to take your business, but when it comes to fulfilling their promises, they just don’t show up.
They don’t listen to you. They don’t get back to you. They don’t know what you need, so they can’t give it to you. Eventually you come to realize: it’s time to get out of this relationship.
So, how am I different?
I’m not a website developer.
More than a year ago, I made to decision to let go of the website development part of my business. Instead, I focus on website maintenance services and WordPress training exclusively.
That decision has changed the quality of my work life dramatically. It means I can be available to my clients for those seemingly small but important updates to their websites. And, my clients are happy.
How to tell when your website maintenance services are NOT adding value
How can you recognize when your website management agency is working for itself—and not for you?
Every situation is unique, but here are five tell-tale signs that your website maintenance services may not be giving you a fair return on your investment:
1. Failing to communicate
As I’m sure you’ve heard, communication is a two-way street. You want to work with someone who can speak AND listen: someone who not only hears what your website management needs are, but who can translate them into actionable steps and keep you informed about progress.
You should never be left to wonder what your developer or content manager is up to. If she drops off the planet for weeks at a time, you’re wasting valuable time and money trying to keep track of a lost cause.
2. Over-promising and under-delivering
When it comes to website maintenance services, the old adage is true. If it sounds too good to be true…
This can be a hard line to walk, especially if you’re relatively new to working with web content management agencies. You want to work with an ambitious team with big ideas, but you don’t want to be paying month after month for promises that never materialize. Don’t even get me started on so-called SEO services that produce zero results!
To gauge whether your agency’s promises are realistic, ask questions. Don’t be afraid to request examples of past work that point to your agency’s success with similar business needs and KPIs.
3. Not being flexible
Sometimes even successful businesses become stuck in their own processes and old ways of thinking. Always remember that your website maintenance services should work for you. Your website manager should be willing to listen to your needs and adapt as necessary.
Of course, if your ideas will totally tank your SEO or otherwise cause harm to your business, your developer should provide respectful pushback. You can respect that, right? But refusing to consider your scheduling preferences or waiting weeks to push a standard update to your CMS? Big. Red. Flags.
4. Refusing to provide administrator level access
I’ve talked about this all-too-common problem before: it’s unethical for your web developer to restrict your access to your own website. At the beginning of your working relationship, make sure it’s clear that you will register your own domain name and expect top level access to your hosting account and WordPress dashboard.
It’s simple: your site is yours. If your web developer, designer, or content manager won’t give you access, don’t work with them!
Even though this issue comes last, it may be the most common problem with website maintenance services today. I can’t count the number of times clients have approached me feeling utterly defeated by an unresponsive, almost-comically-slow web developer. The key word, though, is almost—it’s never funny when your website goes offline or your registration form breaks on the last day of sign-ups for your webinar.
If your requests take weeks to get a response, let alone a solution, your website manager is not providing you value.
Are you ready to take back your website?
Even if your webmaster is putting up all of these red flags, it may be tempting to think, “But I’ve already spent so much money on this agency’s website services. I can’t afford to drop them now!” And this makes sense—in fact, it’s so common that there’s a whole field of study around this sunk cost fallacy.
But the truth?
You can’t afford not to.
Consider all the time you spend, wasted, on chasing down your developer or arguing for the right to access your own content. Think about the hours you could spend on value-added activities or on taking a little extra time off . . . ugh.
If your website management services aren’t responsive, reliable, and 100% focused on you, it’s time—fire your website designer! You get to choose.